John Morris: Seeing Potential from the Start

John Morris is an amazing asset to the vCAD team. He brings insight from his past experience and has the motivation to push this company forward. He sees value in vCAD in many industries and continues to look for new engagement opportunities. He are his thoughts on vCAD.

A personal perspective of the vCAD team: everyone is incredibly smart, has kind southern charm, and cares greatly about the product and users. That’s why we believe it’s important for you to know this team and have insight into the people behind the app. 

Can you tell us more about your background and how it got you to this point? 

I have been involved in high-tech startups for 30 years.  That includes my personal involvement with 8 different startups, most notably NetLearning, a company I founded and sold to Thomson corporation in 2004.  I have also been a part of and managed high-tech incubation programs in the Knoxville-Oak Ridge community.      

How did you get connected to vCAD? 

I have been watching the birth of ImmersaCAD through a friendship with Lee Martin, the founder and CEO.  When he asked if I would help, I jumped at the chance! 

What is your role at vCAD? 

I am the Chief Operating Officer, working with a great team here but leading operations, fundraising and marketing. 

What have you learned from the experience? 

I have learned an enormous amount about the design-build process and how people visualize their designs.  The design world is caught between 2D and 3D.  2D (drawings) are typically used for specificity, while 3D has been adopted to visualize the completed design.  Architects, engineers and designers are struggling with how to effective communicate with builders/designers and clients.  

What vCAD functionality is most valuable in your opinion? 

Navigation of the entire 3D model from the first-person perspective is the cornerstone of vCAD’s value.  However, the ability to interact with the model to change colors, features, furniture and add notation is the next building block of value. 

What problems does vCAD solve? 

Client communication.  vCAD’s ability to present a 3D model, then configure the elements inside that model will allow businesses to ‘sell’ from a visualized model rather than build a prototype to communicate a design.  This will save an enormous amount of resources and time. 

What industries can be impacted by vCAD? 

Residential and commercial builders, Architects, Engineering design firms, Tiltbrush artist and even DIY home renovation enthusiast, just to name a few. 

How can vCAD push industries forward? 

This pre-sell ability can transform the design-build industry by eliminating model homes, but also by attracting new buyers through a mobile experience. 

Where do you see vCAD going? 

Ultimately this will be THE tool people use to design what they want and communicate it to family, friends and contractors.  The next home you build or renovate will be using a mobile device using vCAD. 

Is there anything else you think people should know about vCAD? 

We have a great team here at vCAD.  The applications for the platform are enormous.  I am thrilled to be here.